Sunday, 13 March 2011


It isn't easy to find eco-conscious pieces on the high street. There are so many things to consider, the dye, the packaging, is it fairly traded and ethically produced? It's hard for labels to cater to all of these whilst remaining commercially priced and still hold on to fashion-forward designs. But hard shouldn't be an excuse. There are labels that fit the bill with lovely designs that make more than just an attempt to be ethical.

Below Emma Watson models her third and final collection for People Tree. The label 'creates Fair Trade and organic clothing and accessories by forming lasting partnerships with Fair Trade, organic producers in developing countries.' Here is the Bella Silk Dress (£95) available online now.

The next two dress are by From Somewhere, a label that re-uses fabrics discarded by fashions' wasteful production process. You can buy the first dress at for £206.

Below: Footwear label Terra Plana makes these gorgeous Juniper shoes (£82) in red but also available in blue and black. Terra Plana use recycled materials and considers comfort with its non-toxic biodegradeable gel pad 'for support and comfort.' I love the idea of these worn with jeans everyday clashing quirkily with all manner of tops.

Edun is also an eco-firendly label by Ali Hewson who produces fairly traded pieces inspired by Africa. Available on the Edun website but also selected for sale on Matches, her collections are good (jackets on particular) but stray into the high-price bracket that makes it a little too price un-friendly. Worth keeping an eye on in the future.

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